Much hoohar yesterday about Gillette’s seemingly unfathomable new marketing campaign.
They’re looking to tick all the boxes in one single campaign:
- Caracature men scripted by women who clearly don’t understand men.
- Toxic masculinity. Man bad.
- White girls dig black guys; black man redeemable, white man not.
- Manly men are bad – except when they’re black and tamed. Estrogen-rich soyboys are not so bad, so long as they do what the girls say.
Well, good luck with that, Gillette.
Should you wish to divert your funding away from the globo-monopolist SJW-riddled megacorps, the choices aren’t as simple as they may seem. Who are the upstart competitors?
The candidate on the tip of everyone’s tongue has been Dollar Shave Club, which alas was recently bought by Unilever for $1Billion. The ad campaign they ran in the UK last year seemed laden more with estrogen than testosterone, too.
As well as owning Dollar Shave Club, Unilever is the parent company of ultra-woke Ben & Jerry’s Ice Cream, and also of Dove Soap, which latterly capitulated to the SJWs over an ad-campaign, and have no doubt been in sackcloth and ashes ever since. It is also a long-time net contributor to the Democrat party in America.
Okay, so.. Harry’s? Well, they appear still to be independently owned – insofar as that’s possible when you have VC funding coming out of your ears. The VCs can only get a return on their investment in the timeframes they’d like by selling Harry’s to one of the big boys such as Nestlé. I suppose they’ll suffice as a stopgap, but keep your eye on things. Personally, I don’t like their subscription-based model, so I avoid.
One name that Brits will identify with, yet may be surprised to have forgotten about, is Wilkinson Sword. It’s American owned, but having previously been a Pfizer property, appears to now be in a small independent group that doesn’t seem to be a political organisation with a sideline in grooming products.
UPDATE 2: A useful suggestion in the comments from Patently that I’d not been aware of.