Genius. Ferrari put a barcode on their F1 cars. The medical profession come along to tell you that the barcode means ‘smoke Marlboro’:
Monstrous pecksniff alert:
Gerard Hastings, director of the Centre for Tobacco Control Research, said: “I think this is advertising. Why a bar code? What is their explanation?”
You know, I might try them now. It’s like the urge was implanted by the Ferrari and activated by the Centre for Tobacco Control Research*. Like a two-pack resin of lung butter.
*This lot are funded by Cancer Research UK and based at Stirling University.