A very similar sentiment was expressed by Ed BonzoDogDooDahBand yesterday when he said:
The Government needs to be saying ‘It is socially unacceptable to be against wind turbines in your area – like not wearing your seat belt or driving past a zebra crossing.
???
His comments were made at the screening of new climate change documentary The Age Of Stupid.
Oh, that’s right… The Age of Stupid is being pitched as a documentary. In the same sense, I hope, that Spinal Tap was a documentary. Anyway, back to the point.
Teddy’s words were but a clumsy wielding of a technique known as ‘denormalisation’. There’s a rather good paper on the subject here, which I was lead to from Taking Liberties.
Basically, denormalisation is the modus operandi of the meddling Righteous classes, when they want to put a stop to something they don’t like. Smoking, drinking, junkfood, speeding, 4×4s, flying, global warming ‘denial’, cash economy, tax avoidance, unregulated freedom – you name it. Rather than tackling the object of their meddling, the approach is to demonise those people who partake of the unapproved activity – paint them as pariahs and social outcasts. Thanks to the collaboration of the fourth estate, and the collusion of the many agents of righteous and the gullible in society, the vision can become the reality – look at the way smokers are treated now.
Anyway, the X is as socially unacceptable as Y formula works like this:
- Let X equal something we want to ban.
- Let Y equal something that is already egregious in the public mind.
An extreme example would be:
Derek Draper said, “Guido Fawkes’ blog should be made as socially unacceptable as child pornography.”
A real world example would be:
Road safety experts believe speeding must become as big a social taboo as smoking and drink-driving.
The divisiveness of this strategy and the insidious, fragmenting impact it has on society are dealt with nicely in the above paper – here’s a quote:
These campaigns dehumanise whole categories of people, which is arguably the most damning conclusion possible. Whatever one may or may not think of the smoking habit and of smokers, themselves, one unavoidable truth is that the smoker’s social status (or lack thereof) in the modern era foreshadowed the current, lowly social status of the fat Briton, and it sadly foreshadows, with equal accuracy, the descending social status of the responsible adult gambler and drinker.
So, have you spotted the obvious flaws in Ed’s statement? Let’s look at it again:
‘It is socially unacceptable to be against wind turbines in your area – like not wearing your seat belt or driving past a zebra crossing.
- X = Opposition to wind farms
This is not a social group you’re going to marginalise easily, because it’s not a social group at all – opposition to windfarms comes from rural folk, NIMBYs, bird enthusiasts, climate change deniers realists, hikers and people who have calculated the energy lifecycle of a wind turbine, including manufacture and erection and realised that the thing would have to run 24×7, in a force 9 gale for 400 years before it generated the same amount of energy used in putting it there.
I may not have my finger on the pulse here, but I’ve never been upbraided by a righteous for not wearing my seatbelt (that said I have been ticketed by a 9 year old copper). In fact, the argument for seat belts starts to fall apart under scrutiny, since the theory of risk compensation shows (and road safety statistics back this up) that drivers take less care the more safe they feel. Which is why, when seat belts became compulsory, the number of RTA casualties inside cars fell by the same amount that pedestrian and cyclist casualties rose. The casualties were not reduced – they were displaced from inside the car to outside of it.
The optimum pattern for seatbelt usage is for all passengers to wear them, but not the driver.
But there’s another value that Ed offered for Y:
- Y = Driving through a zebra crossing.
I doubt Rodney King shares your view, Ed.
AJ